The Marketing ROI Blog » Social Media ROI http://marketingroiblog.com Thu, 03 Jun 2010 04:15:47 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 The Official Rules of Social Media Measurement – Courtesy of a Former MTV VJ? http://marketingroiblog.com/2009/08/04/the-official-rules-of-social-media-measurement-courtesy-of-a-former-mtv-vj/ http://marketingroiblog.com/2009/08/04/the-official-rules-of-social-media-measurement-courtesy-of-a-former-mtv-vj/#comments Tue, 04 Aug 2009 15:07:14 +0000 admin http://marketingroiblog.com/?p=27 When I first saw this posted presentation from Matt Granfield regarding social media measurement, I thought to myself -  wasn’t Matt Granfield the bald MTV VJ? But then I remembered that was Matt Pinfield.

While I was somewhat devastated that this information was not from one of the fundamental figures of my youth, it’s still a good and humorous presentation.  It discusses the fundamentals:

  • Different metrics are important to different people
  • Establishing objectives at the outset is crucial
  • Many tools are available for measuring social media ROI

It’s a great primer for anyone not familiar with how to measure ROI of social media. One thing it doesn’t talk about in-depth (at least from the slides) is measuring a monetary ROI. I am still hunting for case studies and tools which do that.

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