Marketing ROI Home Schooling
This post about taking charge of your own Web analytics learning by Avinash Kaushik resonated with me. He talks about the ROI of writing your own blog in the form of continued learning. The main reason I started my blog was to create an interactive public research project that I could use to find examples of marketing campaigns that returned a measurable ROI. Joining the online discussion provides me with an instant networking tool by which to do this.