The Official Rules of Social Media Measurement – Courtesy of a Former MTV VJ?

When I first saw this posted presentation from Matt Granfield regarding social media measurement, I thought to myself -  wasn’t Matt Granfield the bald MTV VJ? But then I remembered that was Matt Pinfield.

While I was somewhat devastated that this information was not from one of the fundamental figures of my youth, it’s still a good and humorous presentation.  It discusses the fundamentals:

• Different metrics are important to different people
• Establishing objectives at the outset is crucial
• Many tools are available for measuring social media ROI

It’s a great primer for anyone not familiar with how to measure ROI of social media. One thing it doesn’t talk about in-depth (at least from the slides) is measuring a monetary ROI. I am still hunting for case studies and tools which do that.